facebook social ads vs google adwords
| FaceBook Social Ad ——– Bid: $0.56 Type: CPC Impressions: 2,413,088 Clicks: 576 CTR (%): 0.02 Avg. CPC: $0.53 Avg. CPM: $0.13 Spent: $306.83 Number of Orders: 1 or 2 |
Google Adwords ——– Bid: $0.27 Type: CPC Impressions: 258,664 Clicks: 3,337 CTR (%): 1.29 Avg. CPC: $0.27 Avg. CPM: Spent: $915.55 Number of Orders: 50+ |
The conversion rate speaks for itself.
Despite the data above, I think eventually someone at facebook or outside of facebook will figure out a way to monetize their data. Facebook knows their users’ name, age, sex, location, interests, hobbies, social connections, browsing patterns, etc. Search engines, magazines, or TV programs don’t have anything close to the demographic and behavioral data that facebook, myspace, or other social networking sites have.
Facebook Beacon is still in its infant stage but when it can leverage those data and the word of mouth quality in their user base, it will be a powerful form of advertising medium. I just hope they can get there before people give up on them.
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June 19th, 2008 at 7:01 am
Was the Google Adwords test in a Search or Content Match? If it was in the search match, I highly doubt this test is a valid measure between.
June 19th, 2008 at 8:49 am
MJ, I realized these are two different advertising mediums. However, I feel that it’s important to compare and measure the effectiveness of all ad mediums. Take email marketing and search marketing for example, two totally different marketing methods, but from a business perspective, we want to know where we’re getting the most return for our money.