If you were searching for wedding invitations online, which of the two ads below would you click on?

Wedding Invitations
Buy Wedding Invitations & Envelopes
Now Online at David’s Bridal.
www.DavidsBridal.com/Invitations

Stunning Invitations
Custom Artwork + Beautiful Papers
Textures and Exquisite Details
www.passionpaper.com

When people are searching for a specific product, they already know what it is. What is the point of writing an ad telling them that you are selling that product? Tell them about your benefits, your differentiations, your specialties, tell them something they don’t already know.

By the way, those are the actual ads, I didn’t make them up. Bigger companies doesn’t mean they have better marketing.

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Follow up From Posts:
finding customer ain’t THAT hard, start with Google

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