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	<title>Comments on: should a startup hire a pr firm?</title>
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	<link>http://www.oneuseraday.com/2008/05/should-a-startup-hire-a-pr-firm/</link>
	<description>a blog on startups, marketing, &#38; technology</description>
	<pubDate>Fri, 21 Nov 2008 04:09:34 +0000</pubDate>
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		<title>By: Engago Team</title>
		<link>http://www.oneuseraday.com/2008/05/should-a-startup-hire-a-pr-firm/#comment-7</link>
		<dc:creator>Engago Team</dc:creator>
		<pubDate>Thu, 29 May 2008 15:06:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.oneuseraday.com/?p=19#comment-7</guid>
		<description>As a start-up you are nobody.
Thus nobody is going to read and pick up your PR!

Three options:
1) You can write many PR’s and hoping for one to catch on.

2) You can try to leverage on somebody else’s “fame”:
- relationship with a journalist or blogger
- partnership: where the PR mentions the other company
- participating in a contest: the PR of the organizing party carries your company or solution - of course: winning the award is the best

3) write a controversial PR - where you get a lot of comments on in blogs.</description>
		<content:encoded><![CDATA[<p>As a start-up you are nobody.<br />
Thus nobody is going to read and pick up your PR!</p>
<p>Three options:<br />
1) You can write many PR’s and hoping for one to catch on.</p>
<p>2) You can try to leverage on somebody else’s “fame”:<br />
- relationship with a journalist or blogger<br />
- partnership: where the PR mentions the other company<br />
- participating in a contest: the PR of the organizing party carries your company or solution - of course: winning the award is the best</p>
<p>3) write a controversial PR - where you get a lot of comments on in blogs.</p>
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